This course serves as an introduction to the
fundamental principles and applications of marketing within the context of the
hospitality and tourism industry. Students will explore the core concepts of
marketing and their specific relevance to this dynamic field, gaining insight
into diverse marketing strategies. The course covers essential
topics such as foundational marketing principles, the marketing system, effective market segmentation,
targeting strategies, and a comprehensive understanding of the 8 Ps - the
marketing mix within hospitality and tourism. Beyond theoretical knowledge,
this course is designed to cultivate critical thinking abilities among
students, enabling them to analyze and apply marketing theories and concepts
within real-world scenarios in the hospitality and tourism sector. Emphasis is
placed on leveraging these marketing strategies to attain a competitive edge in
the industry, equipping students with practical skills and a strategic mindset
necessary for success in this dynamic field.
- Teacher: Raweewan Proyrungroj